Licensed Brands

WHSmith North America’s Licensed category brings renowned brands to life with concepts like LEGO, Tumi, Einstein Bagels, and more. We partner with beloved global and local names to offer exclusive merchandise and experiences, allowing customers to engage with high-quality, trusted brands while shopping or traveling.

Texas General Store
Dude, Sweet Chocolate
Le Labo
Jo Malone
Tom Ford
Solid State Books
Lee’s Donuts
Mac
Made in KC
Natalie’s Candy Jar
iStore
The LEGO Group
Las Vegas Harley-Davidson
Neon Museum
Kiehl’s
TUMI