Community

Our Commitment to Community: Supporting Health and Hope

At WHSmith North America, we believe our commitment to sustainability goes beyond environmental efforts—it’s about building stronger, healthier communities. This mission drives our partnership with Miracle Flights, a nonprofit organization dedicated to providing free air transportation for children and adults with serious medical conditions who need life-saving treatments. Through our collaboration, we help eliminate the financial and logistical barriers to essential medical care, offering hope and health to families across the country.

Our work with Miracle Flights is one way we live out our commitment to meaningful impact in the communities we serve. By supporting patients and their families, we’re investing in a future where access to medical care is within reach for everyone. Together, we’re not just funding flights; we’re helping create connections, build resilience, and make a real difference in lives across North America.

Join Us in Supporting Miracle Flights

Through our ongoing partnership with Miracle Flights, WHSmith North America is committed to supporting this incredible cause. One of our key initiatives is the sale of Miles the Bear, an exclusive mini plush toy available at our airport and resort locations. For every Miles the Bear sold, a portion of the proceeds is donated directly to Miracle Flights, helping fund life-saving flights for families in need.

Since our partnership began in 2021, we have raised over $300,000 through the sale of Miles the Bear plush toys, and we are proud to continue this effort in support of Miracle Flights’ mission. By purchasing Miles the Bear, our customers are not only taking home a cute and cuddly companion but also making a meaningful contribution to children and families facing critical health challenges.

To learn more about Miracle Flights, visit their website at: https://miracleflights.org/